Michelob ULTRA light beer

Michelob ULTRA is a popular American light lager known for its low calorie and carbohydrate count, positioning itself as a lifestyle beer for active consumers. The brand Michelob was originally developed by Adolphus Busch in 1896 as a 'draught beer for the elegant,' but the 'ULTRA' variant was introduced much later, in 2002, to cater to health-conscious drinkers.

While the brand has deep roots in St. Louis, Missouri, as part of the Anheuser-Busch portfolio, its ownership changed significantly following the 2008 merger between Anheuser-Busch and InBev. Today, it is part of the global portfolio of Anheuser-Busch InBev (AB InBev), the world's largest brewer. In the United States, it is brewed at several regional Anheuser-Busch breweries located across the country to ensure freshness and broad distribution.