Next soft drink

Next is a well-established brand in the beverage industry, particularly prominent in South-East Europe. Originally developed as a fruit juice brand, it has expanded its portfolio to include various soft drink options. The brand is synonymous with quality refreshment and has maintained a strong market presence for decades through consistent product innovation.

The manufacturing of Next products primarily takes place in Serbia, utilizing modernized bottling facilities that serve the regional market. While its roots are firmly planted in the Balkans, the brand's supply chain and production standards are aligned with international beverage quality protocols.

Today, the Next brand is owned and managed by The Coca-Cola Company through its regional partnerships. The acquisition of the brand allowed it to leverage a global distribution network, ensuring that Next remains a household name in its core markets while benefiting from the extensive resources and sustainability initiatives of its parent company.