Made O'Meter
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Adegua Active is a specialized personal care brand primarily distributed through MD S.p.A., a prominent Italian discount supermarket chain. The product featured is an Intensive Hand Cream formulated with Aloe Vera and Sweet Almond Oil, designed to nourish and protect skin without leaving a greasy residue.
Historically, the brand ‘Adegua’ is a private label name associated with MD S.p.A., reflecting a strategy to offer pharmaceutical-grade or dermocosmetic quality products at accessible price points. The manufacturing process is carried out in Italy, leveraging local cosmetic production expertise to ensure high quality standards. Ownership of the brand remains under MD S.p.A., one of the largest players in the Italian large-scale retail sector, headquartered in Gricignano di Aversa.
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