Doowap Chocolate Chips Brioche

Doowap is a popular brioche roll known for its soft texture and inclusion of chocolate chips. It was created to cater to the children's snacking market, offering a convenient, pre-packaged individual bun perfect for school breaks or breakfasts.

The brand is a flagship product under the Harrys name, which has its roots in 1970s France. Over the decades, it has become a staple in French households. Today, manufacturing is centered in France across several Harrys production sites, though distribution and regional production extend to other parts of Europe to meet local demand.

Since 2002, the brand has been part of the Barilla Group portfolio. Under Barilla's management, Doowap has maintained its identity as a playful and high-quality snack, benefiting from the Italian multinational's extensive global supply chain and commitment to sustainable baking practices.