Polarn O. Pyret children's clothing

Polarn O. Pyret, often abbreviated as PO.P, is a renowned Swedish clothing brand specializing in baby and children's apparel. Founded in 1976 with the mission of creating clothes that let children be children, the brand is most famous for its classic blue and white striped 'Stripey' collection and its focus on sustainability, quality, and gender-neutral designs.

While the brand's design and conceptual heart remain in Stockholm, Sweden, its manufacturing is distributed internationally. The company partners with suppliers primarily located in Europe and Asia, maintaining a strong focus on ethical production and high environmental standards. They are well-known for their 'three-layer principle' for outdoor wear and high resale value due to the durability of their fabrics.

The brand has undergone several ownership changes over the decades. Today, it is owned by the Swedish investment group Procuritas. Under this ownership, the brand continues to expand its international presence through e-commerce and physical stores, maintaining its position as a premium leader in the Nordic children's fashion market.