Name It clothing

NAME IT is a prominent international brand specializing in colorful and sustainable clothing for babies, children, and teenagers. Originally founded in 1986 as part of the Danish fashion group BESTSELLER, the brand was initially launched as 'Exit' before being rebranded to NAME IT in 1996 to unify its identity across various markets.

Today, the brand is known for its focus on safety, quality, and functionality, often utilizing organic cotton and recycled materials. While the brand is designed and developed in Denmark, manufacturing takes place in various countries across Europe and Asia, adhering to BESTSELLER's global supply chain standards. NAME IT remains a core part of the BESTSELLER family, which is a privately owned company based in Denmark and owned by the Holch Povlsen family.