Dagravit Multi+ Multivitamin

Brand History and Origin

Dagravit is a long-standing and well-regarded Dutch brand specializing in nutritional supplements. It was originally established in the Netherlands by the company Dagra (Dagra Pharmaceutica) in the mid-20th century. The brand gained significant local recognition for its focus on providing essential vitamins and minerals tailored to various age groups and lifestyle needs, becoming a household name in the Dutch market.

Business Evolution and Ownership

Over the decades, the ownership of Dagravit transitioned through several corporate hands. For a significant period, it was part of the Roche Consumer Health portfolio until that division was acquired by Bayer. Eventually, the brand was acquired by Omega Pharma, a Belgian company founded by Marc Coucke. In 2014, the massive American consumer healthcare group Perrigo acquired Omega Pharma, bringing Dagravit under its global umbrella. Today, Dagravit remains a key brand within Perrigo's extensive self-care portfolio, particularly strong in the Benelux region.

Manufacturing and Distribution

While the brand has its roots in the Netherlands, production is managed through the complex supply chain of its parent company, Perrigo. Manufacturing occurs across multiple facilities in Europe to ensure high standards of quality control and distribution efficiency. The product is primarily marketed in the Netherlands, where it continues to be a leader in the dragee and vitamin supplement category.