Licor del Polo Junior toothpaste

Licor del Polo is one of the most iconic oral hygiene brands in Spain, known for its long history and unique formulations. Founded in 1876 in Bilbao by Salustiano de Orive, the brand originally began with an oral antiseptic.

Over the decades, it became a household name and was eventually acquired by the German multinational Henkel. Today, while it maintains its Spanish heritage and specific market presence in the Iberian Peninsula, it is managed as part of Henkel's global Consumer Brands portfolio. Manufacturing is primarily concentrated in Spain to serve the local and regional European markets.