IT Cosmetics Bye Bye Under Eye Bags

IT Cosmetics was founded in 2008 by Jamie Kern Lima, who sought to create makeup and skincare solutions for sensitive skin issues like rosacea. The brand quickly gained popularity through its innovative formulas, many of which were developed in collaboration with plastic surgeons.

In 2016, the French cosmetics giant L'Oréal acquired IT Cosmetics for $1.2 billion, making it their largest acquisition at the time. Today, the brand remains a major player in the global beauty market, operating as a high-growth subsidiary under L'Oréal's Luxurious Products division, while maintaining its identity as a brand focused on Clinically proven results.