Neoblanc Bleach

Neoblanc is a leading brand in the household cleaning and laundry care sector, particularly renowned for its high-quality bleach and disinfectant products. The brand has been a household staple in Southern Europe for decades, symbolising cleanliness and fabric care. Its range includes traditional bleach, thick gels, and specialized laundry additives designed to maintain whites while protecting delicate fibers.

Originally developed in Italy, the brand's history is closely tied to the evolution of industrial chemical manufacturing in Europe. Over the years, it expanded its footprint significantly into markets like Portugal, where it remains a dominant market player. Its manufacturing operations are strategically located to serve the Mediterranean region, with major production facilities ensuring wide distribution across European retail chains.

The ownership of Neoblanc has transitioned through significant corporate changes. While it was long associated with the laundry care portfolios of major multinationals, it is currently part of the Fater Group. Fater is a high-profile joint venture between the American consumer goods giant Procter & Gamble and the Italian Angelini Industries. This partnership combines global marketing expertise with local industrial specialized knowledge, ensuring Neoblanc continues to innovate in the home care category.