Naot Footwear

Naot is a premier Israeli brand specializing in ergonomic, high-quality comfort footwear. Founded in 1942, the brand began as a small shoe factory in Kibbutz Neot Mordechai and has since grown into a globally recognized label. Naot is particularly famous for its unique anatomical cork and latex footbeds, which are designed to mold to the shape of the wearer's foot, providing exceptional support.

While the brand has expanded its global reach, its primary manufacturing operations remain rooted in Israel at the original kibbutz location. The craftsmanship combines traditional manufacturing techniques with modern podiatric medical principles. The brand's commitment to quality and durability has made it a staple in the comfort shoe market across North America, Europe, and Australia.

Ownership of the brand remains tied to its original roots and long-term investment partners. Following a significant acquisition by the Yaleet Group (the brand's longtime U.S. distributor) in partnership with the kibbutz, the company has maintained its focus on artisan-quality production. It continues to operate as a leading exporter of Israeli-made consumer goods, representing a success story of kibbutz-based industry adapting to international luxury and wellness markets.