Sanitarium Weet-Bix Banoffee Overnight Weet-Bix

Weet-Bix is an iconic breakfast cereal brand synonymous with Australian and New Zealand culture. Originally developed in Sydney, Australia, in the mid-1920s by Bennison Osborne, the brand was later sold to the Sanitarium Health and Wellbeing Company in 1928 for both its Australian and New Zealand operations.

Today, Weet-Bix remains under the ownership of Sanitarium, which is a trading name for the Australian Health and Nutrition Association Ltd. This company is a registered charity owned by the Seventh-day Adventist Church. While the brand has a deep heritage in the Oceania region, manufacturing primarily occurs in Australia (locations such as Cooranbong, New South Wales) and New Zealand (Auckland), though global distribution and localized variations may lead to production in multiple locations to serve different markets.