Didriksons Outdoor Apparel

Didriksons is a renowned Swedish heritage brand specializing in functional and waterproof outdoor clothing. Founded by Hanna and Julius Didrikson in 1913, the brand began by producing oilskins for fishermen in Grundsund, Sweden, to protect them from the harsh elements of the North Sea.

Today, the brand is celebrated for its commitment to long-lasting design and sustainability, utilizing PFC-free water repellent treatments and durable materials. While the heart of the design and development remains in Borås, Sweden, manufacturing is carried out in several countries across Europe and Asia under strict quality and ethical standards.

In terms of ownership, Didriksons has transitioned from a family-owned business to being held by investment firms that specialize in building global brands. It is currently under the umbrella of Adelis Equity Partners, which focuses on scaling the brand's international presence while maintaining its historic Swedish identity.