Salling Sour Cream & Onion Chips

Salling is a private-label brand owned by the Salling Group, Denmark's largest retail group. The brand provides a wide range of products across food, household essentials, and personal care, exclusively distributed through the group's retail chains like Netto, føtex, and Bilka.

While potato chips under the Salling brand are primarily manufactured in Denmark to ensure local supply and freshness, the ultimate ownership lies with the Salling Group. The Salling Group is unique because it is 100% owned by the Salling Foundations, meaning the profits are either reinvested in the business or donated to philanthropic causes across Denmark, such as culture, sport, and social initiatives.