Omino Bianco Bianco Vivo laundry additive

Omino Bianco is an iconic Italian brand that specializes in fabric care products, famously recognized by its 'little white man' logo. Originally launched in 1954 as a specific whitening additive, the brand has grown to include a full range of laundry detergents and stain removers. It is widely considered a household staple in Italy and several Mediterranean countries.

The brand was originally created by the company Bolton Manetti and is currently part of the Bolton Group's extensive portfolio. While the brand has an international presence, its manufacturing is concentrated primarily in Italy to maintain its heritage and quality standards. As of 2026, the Bolton Group remains the ultimate owner, managing the brand from its headquarters in Milan and distributing it through various European subsidiaries.