TEREA Sienna tobacco sticks

TEREA is a brand of specially designed tobacco sticks used exclusively with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks are heated rather than burned, releasing a nicotine-containing aerosol. The Sienna variant is known for its intense and woody tobacco blend.

The TEREA brand was developed by Philip Morris International (PMI) as part of their transition toward smoke-free alternatives. Production typically occurs in specialized facilities in countries such as Switzerland, Italy, and Poland. As the ultimate owner, Philip Morris International continues to lead the global development of heat-not-burn technology from its operations center in Switzerland.