Paul Mitchell hair care

Paul Mitchell is one of the most recognized professional hair care brands in the world, founded in 1980 by hairstylist Paul Mitchell and marketing expert John Paul DeJoria. The brand was established with a unique business model focused on salon-exclusive distribution, which helped build a loyal following among professional stylists.

Today, the brand is owned by John Paul Mitchell Systems (JPMS). Unlike many of its competitors that have been acquired by large multinational conglomerates like L'Oréal or Unilever, JPMS has remained a privately held company. The founders famously placed their interests in a trust to ensure the company remains independent for at least 360 years, preventing its sale and maintaining its commitment to professional salons and cruelty-free practices.