Joya Rice Drink

Joya is a well-established brand in the plant-based beverage market, specializing in dairy alternatives such as rice, soy, almond, and oat drinks. The brand originates from Austria, where it was founded to provide sustainable and nutritious plant-based options for European consumers.

The product is manufactured primarily in Austria, utilizing regional agricultural resources to maintain high quality and environmental standards. Over the years, Joya has expanded its presence significantly throughout Europe.

Today, Joya is a brand under the Mona Naturprodukte GmbH portfolio. Mona Naturprodukte became part of the Hain Celestial Group, a leading organic and natural products company. Following a strategic divestment of Hain's European plant-based division, the brand is now under the ownership of Avedon Capital Partners, which acquired the Hain Celestial European plant-based business (renamed to 'Mona Group') to focus on the growing demand for sustainable dairy alternatives across the continent.