Royal Club soft drink

Royal Club is a prestigious Dutch brand of soft drinks and juices that positions itself as the 'drink with a bite,' catering primarily to adult consumers. The brand's origins date back to the early 20th century, with roots connected to the English company Josiah Russell & Co., which operated in Rotterdam. However, the modern identity of the brand was solidified by the Tims family in the late 1940s before being acquired by the Dutch beverage giant Vrumona in 1969.

Today, Royal Club is famously known for its classic portfolio of tonic water, bitter lemon, and ginger ale, as well as fruity varieties like cassis and grapefruit. While it was long associated with Heineken through their ownership of Vrumona, the brand transitioned to a new corporate family as part of a significant acquisition. It is now part of the Royal Unibrew group, a leading European multi-beverage company, which oversees its production and distribution across the Benelux region and beyond. Most of the production remains centered in the Netherlands at the Vrumona facilities in Bunnik.