DJI Neo drone

DJI, formally known as SZ DJI Technology Co., Ltd., is a world-leading manufacturer of civilian drones and creative camera technology. The brand was founded in 2006 by Frank Wang, who started the company from his dorm room at the Hong Kong University of Science and Technology. Today, the DJI Neo series represents the company's expansion into ultra-lightweight, portable cinematography tools designed for ease of use.

While the brand's intellectual property and design headquarters are located in Shenzhen, China, manufacturing primarily takes place in the same region, leveraging the city's vast electronics supply chain. In some markets, DJI products are distributed by local subsidiaries or authorized retailers, but the ultimate ownership and control remain centralized within the private Chinese parent company.