Birra Peroni

Birra Peroni is one of Italy's most iconic and historic beer brands. Founded in Vigevano in 1846, it has long been a staple of Italian beverage culture. The product in the image shows a typical green glass bottle, often associated with Peroni Nastro Azzurro or the classic Peroni lager, which is brewed according to traditional Italian recipes using high-quality ingredients like Italian malt and hops.

Today, the brand is manufactured primarily in Italy across several breweries located in Rome, Bari, and Padua. This ensures that the local heritage and taste profile are maintained while serving both the domestic and international markets. The code on the label 'ROMA' specifically points to the production site in the Italian capital.

While the brand maintains its deep Italian roots, it is currently owned by the Japanese multinational Asahi Group Holdings. Asahi acquired Birra Peroni in 2016 as part of its strategic expansion into European markets. Despite the change in ultimate ownership, the brand continues to operate through Birra Peroni S.r.l. in Italy, preserving its national identity and manufacturing presence.