Alteza Cola

Alteza is one of the most recognized private label brands in the Spanish retail market, specifically associated with the purchasing group IFA Retail. This brand was created to provide a high-quality, cost-effective alternative to international names like Coca-Cola or Pepsi, catering to the domestic consumer market in Spain.

Today, the brand's cola is primarily manufactured by Font Salem, a leading Spanish producer of beverages and private-label soft drinks. This manufacturing partnership ensures that the product is formulated and bottled within Spain to serve the extensive network of supermarkets under the IFA umbrella. Ownership remains tied to the collaborative group of Spanish distributors known as Grupo IFA.

As of 2024 and looking toward 2026, the brand continues to be a cornerstone for Spanish independent retailers, maintaining its status as a local competitor in the carbonated beverage sector. Its distribution is decentralized through various regional subsidiaries that operate under the IFA banner.