Andrélon Hair Care

Andrélon is perhaps the most iconic Dutch hair care brand, founded in 1940 by André de Jong. Originally a small-scale operation in Bodegraven, Netherlands, it quickly became a household name due to its recognizable scale-shaped purple bottles and quality formulations tailored to specific hair types.

The brand's production and identity remain deeply rooted in the Netherlands. For decades, it operated as a family business before being acquired by multinational corporations. Today, while it is part of a global portfolio, its research, development, and marketing continue to focus heavily on the Dutch consumer market.

Since 1992, the brand has been under the ownership of Unilever. This acquisition integrated Andrélon into one of the world's largest consumer goods networks, ensuring broad distribution and constant innovation while maintaining its status as a local leader in the hair care sector.