Antica Erboristeria Toothpaste

Antica Erboristeria is a historic Italian hygiene brand founded in Rome in 1979, specializing in oral care products formulated with herb-based ingredients. The brand emphasizes a natural and sustainable approach, as seen by the 'Sostenibilità' indicators and FSC certification on its packaging. While it originated as a local Italian laboratory, the brand's success led to its acquisition by the global consumer goods giant Henkel.

Today, Antica Erboristeria products are primarily manufactured in Italy to maintain their local heritage and quality standards. The brand remains under the portfolio of Henkel, a German multinational company based in Düsseldorf, which manages several leading household and personal care brands worldwide. The presence of Italian text 'chiudi il rubinetto' (close the tap) highlights its focus on the Italian market and environmental consciousness.