Ullared Gekås Shopping Bag

This is a signature reusable shopping bag from Gekås Ullared, Sweden's most famous discount department store. The store was founded in 1963 by Göran Karlsson in the small village of Ullared and has since grown into a major international tourist destination and retail powerhouse known for its massive scale and low prices.

While the brand is deeply rooted in Swedish culture, the manufacturing of their durable woven plastic bags is typically outsourced to international suppliers, primarily in Asia, to maintain the low price point. The company remains privately owned by the children of Thomas Karlsson and Torbjörn Bäck, who took over from the founder in the early 1990s. The brand is synonymous with 'shopping tourism' in Scandinavia.