Bird's Custard Powder

Bird's Custard is a legendary British food product that dates back to 1837. It was invented by Alfred Bird in Birmingham, England, primarily because his wife was allergic to eggs, the traditional thickening agent used in custard. His formula, which uses cornflour instead of eggs, revolutionized dessert making in the UK and remains a household staple over 180 years later.

The product is famously associated with the 'Three Bird' logo and its distinctive red, yellow, and blue packaging. Modern production primarily takes place in the United Kingdom, specifically at the Knighton Foods factory in Staffordshire under license. The brand has transitioned through several major owners, including General Foods and Kraft, before being acquired by Premier Foods in 2004, where it remains part of a large portfolio of iconic British brands.