Made O'Meter
Discover where a brand or product originates
Axe, known as Lynx in certain markets like the United Kingdom and Australia, is a globally recognized grooming brand predominantly marketed toward young men. The Aqua Bergamot variant is part of their 'Fine Fragrance Collection', which aims to bridge the gap between traditional deodorants and premium colognes by using essential oils and sophisticated scent profiles.
Originally launched in France in 1983, the brand was created by Unilever. Today, it remains under the ownership of Unilever, a British multinational consumer goods company. Due to the scale of Unilever's operations, manufacturing takes place in various strategic locations worldwide, including facilities in Europe, North America, and various regions in Asia to serve local markets efficiently.
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