Honesto Greens fresh produce

Honesto Greens is a brand associated with the Honest Food group, specifically developed to provide high-quality, sustainably grown produce for their restaurant chain and retail partners. The brand represents a farm-to-table philosophy, utilizing vertical farming and traditional agricultural techniques in Spain to ensure maximum freshness and minimum environmental impact.

The produce is primarily grown in Spain, where the parent company focuses on local sourcing and low-carbon logistics. By controlling the supply chain from seed to service, Honesto Greens maintains strict standards for nutritional content and taste, positioning itself as a leader in the conscious eating movement in Southern Europe.

Ownership lies within the Honest Food Group, which has expanded rapidly since its founding in Madrid. The group focuses on the fusion of technology and traditional farming to create a scalable model for healthy urban eating, ensuring that their 'greens' are never traveled across continents before reaching the consumer's plate.