Valess Vegetarische Crispy Sticks

Valess is a meat substitute brand that specifically uses milk and plant-based fibers rather than soy or wheat as its primary protein source. The brand was developed in the Netherlands and is particularly popular in the Dutch, German, and Belgian markets. It carries the European Vegetarian Union label (V-Label), indicating it is suitable for vegetarians.

The product is manufactured within the European Union, primarily in the Netherlands, where the dairy-rich supply chain of the parent company is concentrated. Ownership lies with FrieslandCampina, one of the world's largest dairy cooperatives, which expanded into the meat alternative market to diversify its protein offerings.