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Discover where a brand or product originates

Asda Chilli Beans

ownerTDR Capital LLP (United Kingdom)
originUnited Kingdom
manufacturedthe United Kingdom

Asda Chilli Beans are a popular product from the British supermarket giant Asda. These generally consist of red kidney beans in a spicy tomato sauce, designed as a convenience food for making chili con carne or serving as a side dish. As a private-label product, the beans are sourced through a network of international growers but are primarily processed and canned within the United Kingdom to meet British quality standards.

The brand's history is deeply rooted in the UK retail market, dating back to the merger of the Asquith and Dairies families. While it was famously owned by the American conglomerate Walmart for over two decades, the ownership structure shifted significantly in recent years. Today, the brand operates under a consortium of owners while maintaining its identity as a quintessential British supermarket brand.

Asda's manufacturing model focuses on high-volume production through third-party suppliers who adhere to the retailer's specific recipes. This ensures that while the raw ingredients like kidney beans may originate from global agricultural hubs, the final retail packaging and sauce formulation remain local to the UK market.

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