Haribo Stafetten confectionery

Haribo is a world-renowned German confectionery brand founded in 1920 by Hans Riegel Sr. in Bonn. The brand name is a famous acronym for the founder and his city: HAns RIegel BOnn. This specific product, Stafetten, consists of colorful sugar-coated licorice sticks, a staple in their European product lineup.

Haribo remains a private, family-owned business today. While it operates 16 manufacturing sites across 10 countries (including the UK, France, and the USA), many of the core products sold in the German market, such as these, are produced in the original home facilities in Germany. The brand has grown into a global leader in the gummy and jelly candy market, maintaining its headquarters in Grafschaft, Germany.