Jacob's Crackers

Jacob's is a historic British brand that has become synonymous with savory biscuits, particularly the iconic Cream Cracker. The story began in 1851 when William Jacob founded the W & R Jacob company in Waterford, Ireland. The brand quickly expanded to Liverpool, England, where it established a significant manufacturing presence that continues to be a cornerstone of British snacking history.

Over the decades, the ownership of Jacob's has transitioned through various food conglomerates. For a long period, it was a flagship brand of United Biscuits. Today, the brand's destiny is tied to global snacking leaders, following the acquisition of United Biscuits by Yildiz Holding.

Currently, Jacob's is under the ultimate ownership of pladis Global, which is the snack and confectionery subsidiary of the Turkish conglomerate Yildiz Holding. While the brand maintains its British heritage through production in long-standing facilities like the Aintree factory in Liverpool, its corporate management is part of a global network headquartered in London, overseeing a diverse portfolio that includes other major brands like McVitie’s and Godiva.