Peter Storm Merino Baselayer

Peter Storm is a prominent British outdoor clothing brand that has become a staple for hikers and outdoor enthusiasts. Originally founded in the United Kingdom by Noel Bibby in 1954, the brand gained fame for inventing the Cagoule—a lightweight, hooded waterproof jacket that became essential for British adventure wear.

Today, Peter Storm is primarily owned and distributed through the JD Sports Fashion group. While the design and heritage remain rooted in British outdoor traditions, manufacturing is typically handled through a global supply chain, with products being made in various countries throughout Asia and Europe to maintain accessibility and performance. The brand focuses on delivering functional gear, such as the Merino Wool Baselayer seen here, which utilizes high-quality fabrics for temperature regulation and comfort in extreme environments.