Joma sports apparel and footwear

Joma is a prominent Spanish sports brand that has grown from a small family business into a global powerhouse in the athletic industry. Founded in 1965 by Fructuoso López, the brand initially specialized in footwear production before expanding into high-performance athletic apparel and equipment. Based in Portillo de Toledo, Spain, Joma is widely recognized for its strong presence in professional sports sponsorship, particularly in football (soccer), tennis, and athletics.

While the brand's design and strategic operations remain centered in Spain, manufacturing is distributed across multiple global locations, including facilities in Asia and Europe, to maintain competitive pricing and high distribution volumes. The company remains privately held by the López family, ensuring its original Spanish heritage and independent management structure are preserved while it competes with the world's largest sportswear conglomerates. Today, Joma operates subsidiaries in numerous countries, including the United States, Mexico, and China, further solidifying its international reach.