The Traitors: Test Your Wits (The Interactive Game Book)

Brand and Product Overview

'The Traitors' book is an interactive media tie-in published by Penguin Random House, based on the highly popular BBC television programme of the same name. The franchise originated in the Netherlands as 'De Verraders' in 2021 before being adapted for international audiences, including the critically acclaimed UK version hosted by Claudia Winkleman. This specific product is designed as an interactive logic and intuition game in book format, allowing readers to experience the psychological gameplay of the series.

Ownership and Manufacturing

The brand 'The Traitors' is a property of IDTV, a subsidiary of All3Media. In early 2024, RedBird IMI completed the acquisition of All3Media, making it the ultimate owner of the production assets and intellectual property. The physical book itself is published under the Penguin imprint by Penguin Random House, which is a subsidiary of the German conglomerate Bertelsmann.

Manufacturing of these books typically occurs in the United Kingdom or Europe to serve the British market. As a media tie-in sanctioned by the BBC, it carries the branding of the national broadcaster, though the intellectual property remains with the production company All3Media under the RedBird IMI umbrella.