Made O'Meter
Discover where a brand or product originates
Newyorkers is a prominent brand specialized in American-style cookies, particularly known for their chocolate chip and hazelnut cream varieties. While the name evokes the spirit of New York City's famous bakeries, the brand is firmly rooted in the Dutch confectionery tradition.
Historically, the brand has been associated with Banketbakkerij Merba, based in the Netherlands. Merba is a globally recognized large-scale industrial bakery that exports its products to over 80 countries. Their production facilities are mostly concentrated in the Netherlands, but depending on the specific retail contract and global logistics, sourcing can occasionally involve different European facilities.
Ownership of the brand remains within the private sector, primarily under the management of the Merba group. Their manufacturing excellence allows them to produce high-quality cookies for both their own 'Newyorkers' brand and various private label contracts for major international supermarket chains.
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