Sure Deodorant

Sure is a globally recognized antiperspirant and deodorant brand with a complex history and dual ownership. For most countries, it is a key brand in the personal care portfolio of Unilever. However, in North America, the rights to the brand were sold to Helen of Troy Limited. This dual ownership means that the product's manufacturing and branding strategies vary significantly depending on the regional market.

In Europe and other international markets, Sure is often marketed with 'MotionSense' technology, designed to provide long-lasting protection activated by movement. It is known by different names in various regions, such as Rexona in continental Europe and Australia, Shield in South Africa, and Degree in the United States and Canada (where 'Sure' exists as a separate, unrelated brand profile owned by Helen of Troy).

Manufacturing takes place across a global network of facilities to serve local demand. Major production hubs are located in the United Kingdom, Mexico (serving North America), and various sites across Europe and Southeast Asia. The brand remains a leader in the hygiene sector, focusing on fragrance innovation and sweat-protection technology.