Cass Fresh Cold Brewed beer

Cass Fresh is one of the most popular beer brands in South Korea, known for its crisp and refreshing taste. Originally launched in 1994, it was developed by the Jinro Coors Brewing Company, a joint venture between the local Jinro group and Coors. Today, it is manufactured by Oriental Brewery (OB), which operates several major breweries across South Korea.

Since 2014, Oriental Brewery, and consequently the Cass brand, has been under the ownership of Anheuser-Busch InBev (AB InBev), the world's largest brewing company. While the brand remains deeply rooted in South Korean culture and is primarily produced locally for the domestic and export markets, its ultimate strategic and financial direction is managed from AB InBev's global headquarters in Belgium.