LILLYDOO Diapers

LILLYDOO is a modern baby care brand founded in 2015 in Frankfurt, Germany. The brand positioned itself as a stylish yet skin-friendly alternative in the baby care market, focusing on products free from perfumes and lotions.

The manufacturing process primarily takes place in Europe, with facilities in Germany and Spain ensuring high quality and social standards. In 2024, LILLYDOO was acquired by the Dutch company Moforce (part of the MyBrands group), marking a new chapter in its corporate ownership. This transition aims to leverage international distribution networks while maintaining the brand's core values of sustainability and skin health.