True Gum White Peppermint chewing gum

True Gum is a Danish brand that revolutionised the confectionery market by introducing a plastic-free alternative to traditional chewing gum. Founded in Copenhagen in 2017, the company produces its gum using a natural sap from the chicle tree rather than the synthetic rubber (plastic) bases used by many mainstream brands.

The product shown is 'True Gum White Peppermint', a sugar-free and vegan-friendly option designed to support dental health. All manufacturing takes place in True Gum's own production facility located in Copenhagen, Denmark, ensuring close control over their sustainable and natural ingredients.

While the company has grown significantly and secured various investment rounds to fuel its international expansion across Europe and beyond, it remains an independent entity headquartered in Denmark, led by its original founders.