Lavazza Oro Coffee

Lavazza Qualità Oro is one of the most iconic products of the Lavazza brand, reflecting a rich Italian heritage that dates back to the late 19th century. This premium blend is crafted from 100% Arabica beans and is renowned for its intensive aroma and smooth taste.

The brand was founded in Turin, Italy, by Luigi Lavazza in 1895. It has grown from a small grocery store into a global powerhouse in the coffee sector while remaining a family-owned business for four generations. The packaging clearly indicates that it is 'Made in Italy,' emphasizing its authentic Mediterranean roots and roasting traditions.

Today, the brand is owned and managed by Luigi Lavazza S.p.A., which continues to operate out of its headquarters in Turin. As a major player in the international market, Lavazza maintains strict quality controls over its production facilities located primarily in Italy (Turin, Pozzilli, and Gattinara) to ensure the consistent taste profile expected by its consumers worldwide.