Auchan Rice Cakes

This product is a private label (store brand) item from the French multinational retail group Auchan. The visual branding features the iconic red bird logo, which has been synonymous with the Auchan brand since its expansion.

Auchan's own-brand rice cakes are typically manufactured across various European locations, utilizing large-scale food processing facilities that specialize in puffed grain products. The sourcing of the rice and the final assembly of the product varies depending on the specific regional distribution center, though much of the production for the Western European market occurs in France and Spain. As a private label product, both the brand name and the retail operations are managed by the parent holding company, Elo Groupe.