DIA Lager Beer

This product is a private-label beer sold by the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). The specific can shown is a 33cl lager with 4.8% alcohol content. Historically, DIA was founded in Spain in 1979 as part of a strategy to bring discount retail to the country.

While DIA is a Spanish brand, it often collaborates with international breweries for its white-label products. As indicated on the label packaging (Envasado por Brasserie Saint-Omer), this specific batch is manufactured in France. Currently, the DIA Group is a publicly traded company on the Spanish stock exchange, with the Russian investment firm LetterOne holding a majority stake since 2019.