Bogner clothing and lifestyle accessories

Willy Bogner senior, a professional skier, founded the Bogner brand in 1932 in Munich, Germany. The brand revolutionized the intersection of high fashion and functional sportswear, particularly through the introduction of stretch ski pants in the 1950s by Maria Bogner, which earned her the title 'The Queen of Skiing'.

Today, Bogner operates as a premium lifestyle and luxury brand with a global footprint. While the brand is headquartered in Germany, its manufacturing takes place in various countries across Europe and Asia to maintain its high standards of technical performance and aesthetic quality. The company remains privately held and is one of the most recognizable names in the luxury alpine fashion segment.