G-Star RAW apparel

G-Star RAW is a prominent Dutch designer clothing company that revolutionized the denim industry with its focus on 'luxury denim for the streets.' Founded in Amsterdam in 1989, the brand gained international fame for its introduction of the Elwood jeans and its commitment to raw, untreated denim. Its design philosophy emphasizes structural, 3D silhouettes and high-quality craftsmanship.

While the brand remains headquartered in the Netherlands, its manufacturing is distributed globally to various production hubs in countries such as Bangladesh, China, Vietnam, and India. In recent years, G-Star has undergone significant ownership changes. In 2023, the brand was acquired by WHP Global, a leading brand management firm based in the United States, marking a new chapter in its expansion and global distribution strategy.