Axe/Lynx Dark Temptation Deodorant

Axe, known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand, is a brand of male grooming products. The brand was first launched in France in 1983 by Unilever, inspired by another Unilever brand, Impulse.

Starting with the EAN prefix '872', which indicates a registration in the Netherlands, the product is part of Unilever's extensive global supply chain. Manufacturing occurs across several international sites to serve different regional markets. The brand has evolved from a simple deodorant line into a comprehensive personal care range including shower gels and hair styling products, maintaining its position as a dominant player in the global male fragrance market under the ultimate ownership of Unilever.