Puma apparel and footwear

Puma is a leading global sports brand known for its innovative footwear, apparel, and accessories. Founded in Germany, the brand has grown from a local family-run business into one of the world's most recognizable athletic labels, competing at the highest levels of global sport.

The brand's production is decentralized, occurring in multiple countries around the world. Major manufacturing hubs include Vietnam, China, and Cambodia, which handle the bulk of its footwear and garment assembly, though specialized production remains in other regions.

Puma is a publicly traded company on the German Stock Exchange. While it was once under the control of the French luxury group Kering, Kering spun off most of its stake in 2018. Today, the Artemis Group (controlled by the Pinault family) remains a significant shareholder, but the company operates as an independent entity with broad institutional and private ownership.