Priméal organic products

Priméal is a pioneering French brand specialized in organic plant-based products, founded by Pierre Labeyrie in 1989. The brand established its roots in the Ardèche region of France, initially gaining fame for its promotion of quinoa as a sustainable superfood. Priméal focuses on high-quality organic ingredients including rice, grains, legumes, and prepared meals.

Today, the brand belongs to Ekibio, an enterprise dedicated to organic and ecological transformation. Production is heavily concentrated in France near their historical base, though certain raw ingredients are sourced globally through fair trade partnerships. As part of a larger corporate structure, Priméal has expanded its reach across Europe while maintaining its commitment to biodiversity and organic farming standards.