Soar Running apparel

Soar Running is a premium technical running brand established to bridge the gap between high-fashion aesthetics and elite-level sports performance. Founded with a focus on textile innovation, the brand utilizes cutting-edge fabrics often sourced from European mills to create garments specifically engineered for the mechanics of running.

While the brand's design and conceptual heart remain in London, manufacturing is distributed across multiple specialized facilities. Higher-end technical pieces such as their race vests and rain jackets are often produced in specialized factories in Portugal, Italy, and Turkey, chosen for their expertise in bonded seams and laser-cutting technologies.

Soar Running remains an independent entity owned by its founder, Tim Soar. This independence allows the brand to maintain a boutique approach to the market, focusing on functionality and minimalist design without the pressures of conglomerate-driven mass production. The company continues to operate out of its headquarters in Shoreditch, London, serving a global community of dedicated runners.