Alpro plant-based milk alternatives

Alpro is a pioneering European brand specializing in plant-based food and beverages, founded in Belgium in 1980. The brand was initially established as a subsidiary of the Vandemoortele Group, focusing on soy-based products before expanding into a diverse portfolio including almond, oat, and coconut variants.

Today, Alpro operates as a central figure in the global shift toward plant-based diets. Manufacturing is distributed across several key facilities in Europe, including its flagship plant in Wevelgem, Belgium, and a major production site in Kettering, United Kingdom. These facilities utilize modern processing techniques to provide sustainable dairy alternatives to millions of consumers.

The brand has undergone significant ownership changes over the decades. After being sold by the Vandemoortele Group to the American company WhiteWave Foods in 2009, it eventually became part of the Danone family in 2017. As of 2024 and looking forward, Alpro remains a flagship brand for Danone’s 'Plant-Based' division, aligning with global trends toward health and sustainability.